LandWorks is a Metaverse land renting marketplace based on Ethereum. Users of the platform can either list their land to earn rental income or rent land to host an event or an exhibition. LandWorks works with several Metaverse platforms. It's designed to provide renting infrastructure for the Metaverse and lower the barrier to entry.
Challenges
One of the main challenges we faced on this product was effectively communicating to users how to navigate LandWorks due to the novelty of the space. Thus the user interface needed to be kept intuitive and simple as possible. To address this, our team focused on creating a clear and easy to understand user flows for both landlords and renters. Visuals, prompts and composition of the workflows steps were iterated several times based on user feedback and research to achieve optimal product accessibility and usability.
Logo
We wanted to create something that resembled a piece of land, but still followed the EnterDAO logo and style guidelines. We came up with a cross between a flying island and your piece of web3 land.
Style Guide
By creating the following Style Guide we ensure consistency across a project's UI/UX design. Some of the benefits of using a design system are: Consistency, Efficiency, Scalability and Collaboration.
Final Design
By applying the Style Guide to the wireframes we created flows that allows each user to have an informative and straightforward user journey through the platform.
Social Media Presence
Once the product was live, our focus shifted to supporting the social media pages. We were tasked with creating different content and implementing data-driven strategies to enhance our online presence.
